How to run Facebook Ads for your WooCommerce Store, If you’re seeking to grow your WooCommerce-based online business, then Facebook Ads are the key. Now, for as long as social media has been present, it has been utilized to advertise online businesses. Indeed, many of Facebook’s elements have evolved around the idea of supporting online companies. Dedicated brand pages, for example, are created to promote online retailers.
So, if you want to use Facebook as a promotional channel for your WooCommerce business, read all the way to the end of this guide. I’ll start with the basic introduction of Facebook Ads for WooCommerce stores before getting into the details of the integration.
Basic introduction of Facebook ads
Creating a Facebook ad is not the same as publishing on your personal page. The quantity of traffic your Facebook advertisements create depends on everything from the wording you select to the time you place them.
Facebook ads are paid advertisements that businesses post on social media platforms. You’ll be able to write in your own voice as a result of this. Plus, you may reach out to the people who mean the most to you.
The term “paid” is the most important part of this definition. Anyone can post for free on their Facebook profile, but you never know who will view it.
With a paid ad, you may target a specific demographic and be as particular or broad as you like.
Facebook ad campaigns come in a range of sizes and layouts. You can also define how much money you wish to spend, which includes:
- The total figure
- Your daily spending plan
- Your cost per result
Facebook’s goal is to find the most efficient way to distribute its limited advertising space.
Facebook ads vs Google ads
To begin with, what are Google Ads and Facebook Ads?
Both of these platforms are pay-per-click advertising platforms. You enter an auction when you create an ad on either platform, in which you set a bid for how much you wish to spend for ad space. When someone clicks on one of your advertisements, you’ll be charged a specific amount of money.
When it comes to paid advertising, Google Ads and Facebook Ads are the most popular options.
Google Ads is excellent for capturing demand or reaching out to consumers who are ready to make a purchase. For example, if I’m looking for the keyword “umbrella,” it could indicate that I’m interested in buying one.
Facebook Ads, on the other hand, are good for reaching customers at the top of the funnel (i.e., great for brand and product awareness). Facebook ads are a much simpler platform for beginners. The targeting capabilities available in Facebook Ads are fantastic. Users can be targeted based on their location, demographics, age, gender, hobbies, and activity, among other factors.
In terms of buyer intent, Google Ads has the upper hand over Facebook Ads. If a person’s air conditioner breaks down, for example, they will instantly begin looking for a repair provider.
Search Ads would put your company in front of potential customers at precisely the right time when they require your services. If they have already obtained their solution through Google Search Ads, Facebook Ads advertising a repair service will not be referred to here.
Leads are also less likely to convert rapidly from Facebook ads. People who spend time on Facebook usually do it to socialize and chill. On Facebook, shopping isn’t a priority. If you’re searching for quick conversions, Google Ads should be your first choice.
Your ad campaign’s budget is a critical factor to consider. Across all industries, the average CPC (Cost Per Click) on Google Ads is $2.69. The average small business that uses Google advertising spends between $9,000 and $10,000 per month on online marketing. This equates to a yearly income of $100,000 to $120,000.
In general, Facebook ads are less expensive per click than Google ads. On Facebook, a company may pay as little as $0.45 per click.
Finally, it’s important to think about your advertising budget and technical expertise.
Setup
You must first set up your ad account in Facebook Business Manager if you have not yet created any Facebook advertising campaigns.
Create a Facebook Business Manager account and set it up.
- On business.facebook.com, log in with your Facebook account.
- Then, in the pop-up window, fill in the details and click Submit.
- The form basically requires the business details, Email, and your name. Once you are done with it you can move to the next step.
Your Business Manager must maintain at least one Facebook Page before you can begin a campaign.
Go to the Business Manager homepage, choose More Tools in the sidebar, and then pick Business Settings to add a Facebook Page to your account.
One of three options is available to you:
- Create a new page.
- Access to a Page can be requested.
- Make a new Page in your document.
Choose whatever option suits you and follow the instructions to have your Facebook Page added to your Business Manager.
Create an Ad account and add a payment method.
Begin by going to the Business Manager’s settings panel. Under the Accounts area of the sidebar, select Ad Accounts. To add an account, click the blue Add button.
Follow the directions after selecting the best choice for your scenario.
It’s critical to assign roles in your Business Manager account before we move on to the next step in the setup process. Users can choose between two main roles: admin and employee. You’re almost ready to start advertising now that you’ve set up your roles.
Lastly, set up your payment and billing information
Click Ad Account Settings and then Payment Settings from the sidebar to get to the Payment Settings page.
You can do the following on this page:
- New payment methods should be added.
- Change the payment methods you’re using now.
- Set a spending restriction for your account.
- Look at your next bill.
To add a new payment method to your advertising account, follow these steps:
- To add a payment method, click the Add Payment Method button.
- Select the method you’d want to use.
- Fill out the form with your information.
- Continue by pressing the Enter key.
Your Facebook ad account is officially complete, and you can start
creating ads right away.
Pixel creation and integration.
The code that you place on a website is known as the Facebook pixel. It gathers information that allows you to measure conversions from Facebook advertisements, adjust campaigns, create targeted audiences for future ads, and remarket to those who have already visited your website.
You have several alternatives for improving the event codes on Facebook. You can use the pixel as is or modify it with your own specifications.
With iOS 14, Apple has disclosed changes that will affect how we receive and process conversion events from technologies like the Facebook pixel… Ad customization and performance reporting for both app and online conversion events will be constrained as more individuals opt-out of tracking on iOS 14 devices.
Advertisers conducting campaigns for iOS 14.5 and later users will be impacted by data-sharing restrictions as a result of these changes.
Connecting assets
Within the Business Manager, a business asset group is a collection of assets. Business asset groups can be created by admins and used to organize assets and the teams working on them. You can allocate access to various persons and grant them permissions to assets within a business asset group once it’s been created.
As your company expands, adding assets to it will provide you with more control and visibility. Facebook Pages, pixels, ad accounts, Instagram accounts, and other assets are among the assets available. You can add assets by creating a new one in Business Manager, claiming an existing one, or requesting access to one owned by another company.
Your ad account must be active in order for EasyAutoTagging to process advertising. Make that your domain is confirmed and that all assets (such as pages, pixels, and ad accounts) are appropriately assigned in Facebook Business Manager.
Running Ads
Facebook has a wide range of paid ad options and placements, however, all ads have three basic components:
Campaigns. All of your assets are stored in the campaign.
ad sets If you want to target distinct audiences with different characteristics, you’ll need to create new ad sets for each one.
Ads. Your real ads are stored in ad sets. Each ad set can have a range of ads with different colors, wording, graphics, and so on.
Now that we’ve cleared out the terminology, let’s get started on making an ad.
Create a campaign objective
At the campaign level, you select your objective, which is the action you want people to perform when they see your ads. Awareness, Consideration, and Conversion are the three objective categories on Facebook.
The goal you choose is determined by your plan. Choose either the Traffic or Conversions aim if you want to execute a retargeting campaign to send users from Facebook to your website.
You can approach an ad campaign in a variety of ways on Facebook. These methods usually fall into one of three categories of objectives:
Awareness
Objectives for raising awareness of your product or service include:
- Boost the visibility of your posts
- Make your page more visible.
- Make contact with people in your neighborhood.
- Boost Brand Recognition
- Extend your reach
Consideration
Objectives that encourage people to think about your company and look
for additional information about it.
- People can be directed to a location on or off Facebook.
- Get more people to download your app.
- Boost the number of people who show up to your event.
- Views on your video.
- Gather leads for your company.
Conversion
Conversion goals that encourage people who are interested in your
company to buy or use your product or service include:
- Increase your website’s conversions and your app’s engagement
- Encourage folks to take advantage of your offer.
- Promote a catalog or a product.
- Encourage people to come to your stores.
After you’ve decided on your marketing goal, you’ll be directed to name your campaign:
Create an Ad
The ad set is the second stage of the campaign structure, and it determines how your ad will run.
Targeting is one of the most essential aspects of your campaign, and it can make or break performance even before you launch it.
Targeting based on Demographics and interest
Using the demographic and interest options is the simplest approach to target your audience. This strategy is typically utilized to reach out to new people who have never dealt with your company before.
You can specify demographic criteria such as location, age, gender, and language in this section.
Targeting based on Custom Audience
Custom audiences allow you to target people who have interacted with your company on Facebook, your website, or via email marketing.
Because you’re targeting warm audiences of individuals who already know, like, and trust your company, custom audiences can yield some of the best results for retargeting ads.
Facebook gives you four options for creating a custom audience: Customer File, Website Traffic, App Activity, and Facebook Engagement.
Target a Lookalike Audience that is similar to one that already exists.
Because they consistently give the highest results, lookalike audiences are the golden standard of Facebook ad targeting.
Broadly, lookalike audiences work well because of the way Facebook’s algorithm creates them.
You may choose placements between automatic and manual placement options. We propose automated placements for new users. Specify a budget and timeline, and select a bid type after you’ve defined your audience using Facebook’s targeting choices.
Ad Set-up
The final step is to build an ad for your campaign and ad set. Scroll down to the Create Ad tab and type in an ad name. Choose an ad format from the drop-down menu. A single image, a single video, or a carousel ad are among the options. Add your primary text after uploading the media file. Set your language and ad tracking preferences.
If you want to use an existing post as an ad, go to the Use Existing Post tab and select the post directly. Preview your Facebook ad, make any necessary adjustments, and then publish it.
This procedure may appear complicated to new users, but it isn’t. The user interface is simple and easy to comprehend.
After you’ve created your campaign, repeat the process to generate as many ad sets and ads as you like. Different ad sets can be targeted to different audiences.
Tracking Performance
Tracking performance on the campaign level
In the Facebook Ads Manager, you can easily review the statistics from your ad campaigns. This is where you can track the effectiveness of each ad you run. As soon as you start running campaigns, the results should start to appear in each column on your dashboard.
If you simply want to check a campaign’s recent performance, use the date selector in the top-right corner to filter for the last seven days. By enabling Compare, you may compare two separate time periods in the date selector, allowing you to observe how your campaign’s performance has changed over time.
You can edit the columns in Ads Manager to hide data you don’t need and highlight what’s essential to you, depending on your goals. Simply click the Columns drop-down menu in the top-right area of the Ads Manager to edit these columns.
After selecting Columns, you’ll be presented with a menu of alternatives, including a list of default options that will assist you locate the statistics you need based on your objectives.
If none of the defaults work, you can manually change the columns by selecting Customize Columns from the drop-down menu. You can even save your own configuration as a preset so that you may return to it anytime you need it once you’ve selected the columns you want.
Events Manager
Facebook Events Manager is a feature of Facebook Business Manager that allows businesses to target Facebook users who have visited their website (s). The Facebook tracking pixel is used to accomplish this.
The first step in setting up this integration is to make sure that the Facebook Pixel is enabled on the site(s) you want to connect with. Here are full instructions from Facebook on how to get this up and running, or see below.
Step 1: Log in to your Facebook Business Manager account first.
Step 2: Click Business Manager, then Events Manager in the top left corner.
Step 3: In the green box, click “Connect Data Sources.
Step 4: Select “Web” from the “Connect Data Sources” screen, then click “Get Started.”
Step 5: On the “Set-Up Web Events” box, select “Facebook Pixel” and click “Connect.”
Step 6: Name your pixel and click “Continue” on the “Connect Website Activity Using Facebook Pixel” screen.
Step 7: Select whether you want to install the code manually or with the help of a partner. After that, copy the pixel code.
Step 8: Insert pixel code between the tags on your website.
You may track all types of various ‘events’ from your Facebook events manager once this code is loaded on your website (which is quite simple).
Purchases, Leads, Subscribe, Including payment information, Add to the shopping cart, Start the checkout process.
These are all instances of ‘events’ that may be tracked in Facebook Events Manager which can be utilized to optimize and cut your future ad spending.
For the AdRoll Event-Based Audiences integration, there are two sets of reporting:
Site level- The audiences from all of the underlying events will be combined at the site level.
The event level-This will only report on the individual Audience Sync at the event level.
Select ‘View Report’ from the dropdown to the right of the Site Name to see the site-level reports.
Audience Manager
One of the most important aspects of any paid advertising toolbox is understanding who your digital audience is and how they interact with your ads. In the world of social media, Facebook has provided a dedicated site where you can control all of your account’s audience in one place.
In Facebook Audience Manager, you can create three different audience kinds. Depending on your campaign’s goal and the sort of person you intend to reach, each audience type has its own set of advantages.
These audiences can be created or edited in the Audience section of your Ads Manager. To get there, go to your Ads Manager, and pick Audiences from the nine-dot icon in the top-left corner. You can now select the type of audience you’d like to target.
Custom Audience.
A custom audience is perfect for reaching out to customers who have expressed interest in your company or product. Your customer relationships, internet traffic, or mobile app can all be used to build an audience. You can utilize custom audiences to target a specific type of user, whether it’s page visits, cart abandoners, or repeat customers.
Saved Audience
If you owned a university coffee shop, for example, you could use saved audiences to target students who commute to campus every day or teachers who enjoy coffee.
Detailed targeting allows you to narrow down your saved audience by including or excluding individuals based on demographics, interests, and behavior. You may target your best possible ad audience by optimizing for these parameters.
Lookalike Audiences.
Lookalike audiences are a great way to reach new people who are similar to the ones you currently care about. People that like your page, convert to your website, or any of your existing custom audiences can be used to build a lookalike audience.
Lookalike audiences are effective because they allow you to connect with people who are similar to your current consumer base. The concept is that if something works for your current consumers, it should work for others in a similar situation.
Click Create a Lookalike Audience in the Audiences menu to create a lookalike audience.
Tips for Optimizing Facebook Ads
1. Learn how to optimize your Facebook ad budget
You can choose from a variety of budget optimization choices provided by Facebook. However, if you are new to this, you may find it exhausting at first.
In this instance, it’s advisable to do your research and learn more about these possibilities and how they might help you. Full budget optimization advice is available on Facebook. Go over this and get a sense of the numerous possibilities open to you.
It will be a lot easier to build and optimize your Facebook ad campaigns once you understand the several alternatives.
You can also look through Facebook’s other resources that describe the various options available in the Facebook Ads Manager.
2. Create Lookalike Audiences
The ability to create a lookalike audience is one of the best features of the Facebook Ads Manager. This essentially implies that you may take your current audience and ask Facebook to show your advertising to people who are similar to them.
You’ll need a list of your current customers for this, which you can get from your email lists, loyalty programs, or other sources. You may take your Facebook ad targeting to the next level if you can compile a list of your existing clients and even classify them into other categories.
You can construct a lookalike audience for each audience list you have and create a separate ad set for them.
3. Try out the Facebook Ads Mockup tool
A Facebook Ads Mockup has been made to familiarise you with the many sorts of Facebook ads. You can look at several ad styles, placement options, and conversion targets there.
To improve your Facebook ad creation skills, try making ads there and looking at the previews. This is an excellent spot to practice your Facebook ad design skills.
Also, take a look at the Facebook ad sizes cheat sheet to get a better sense of the various ad sizes available.
4. Retargeting
Retargeting ads on Facebook are one of the platform’s most powerful advertising strategies. They let you reach out to visitors who are already familiar with your brand, whether through an existing customer list or tracking pixel-captured activity on your site.
It’s a win-win situation for both the marketer and the customer because users are more inclined to engage with ads from businesses they know and trust.
You can enhance ad delivery, reconnect with site visitors, and develop lookalike audiences with extra targeting criteria by adding a Facebook pixel on your brand-owned site.
Conclusion
The Facebook advertising platform is designed to be simple to use for those with little to no digital marketing knowledge, which makes it even more appealing to bootstrapped companies that don’t want to pay an agency to run their advertisements.
Facebook advertisements may continue to fuel your business as it expands if you master the basics of Facebook advertising, set up your account correctly, and launch a campaign.
FAQs
Does WooCommerce integrate with Facebook marketplace?
Now you've successfully connected your online marketplace and Facebook page, there are lots of ways to use this new integration. However, most business owners will want to promote their WooCommerce products on social media by creating a Facebook shop.
What is the Facebook pixel plugin for WooCommerce?
Description. This is the official Facebook for WooCommerce plugin that connects your WooCommerce website to Facebook. With this plugin, you can install the Facebook pixel, upload your online store catalog, and create a shop on your Facebook page, enabling you to easily run dynamic ads.
How do I share WooCommerce products on Facebook?
The most common is to use the share button on the product page, which will share a link to the product page on your store on your Facebook Timeline or in a post. You can also share products from your shop by creating a post on your Facebook Page, and including a link to the product page in the post.
How do I find top customers in WooCommerce?
Within your WooCommerce Analytics dashboard, you can also use the leaderboard feature to highlight top-selling products, your most popular coupons, and (drumroll, please) your top customers by name along with their total spend for your selected period.
Is Facebook for WooCommerce good?
According to StatCounter, Facebook is the most popular social media platform, with a 75.86% market share as of July 2022. That alone makes it an incredibly viable option to promote your WooCommerce store.