Best Social Media Management Tools (In-Depth Reviews & Comparisons)

Best Social Media Management Tools, Since Covid-19 began airing in December 2019, the corporate social media landscape has been fast developing.

With more firms implementing some form of remote working, it’s no wonder that Smart Insights found a lot of increment in the amount of time people spend on social media on a daily basis.

Given that more than half of the global population uses social media in some form, businesses are increasingly focusing their efforts on social media tactics in order to get their products and services recognized.

Nowadays, businesses spend a lot of money developing outstanding content for Facebook, Twitter, Instagram, and other social platforms.

Whatever industry you’re in, the accessibility of social networking sites plays a significant role in reaching your consumers, clients, and readers.

However, it’s pointless to devote time and resources to creating amazing Facebook posts and tweets if you don’t know how to efficiently track their level of influence. Counting your number of followers only tells part of the story.

Organizations, for example, typically believe social media to be crucial, but they are not aware that social media audiences aren’t in a transactive mindset, thus direct sales don’t always work unless they’re time-limited.

Social media, on the other hand, may be quite efficient as a communication tool for brand growth.

Making the most of your selected social media platforms as part of your entire online marketing plan will be an important aspect of your content marketing.

The top social media management tools are listed below to make managing your social media posting, marketing, and tracking easier.

SocialPilot

SocialPilot is social media automation and management application that allows you to connect and handle many social media accounts from a single dashboard. You may currently connect your Facebook, Twitter, and LinkedIn accounts with it.

Apart from accounts, this service allows users to connect their Facebook and LinkedIn profiles and pages, as well as LinkedIn groups. This is a function that is not found in many tools on the market.

Businesses profit greatly from this since they can immediately link and manage accounts on these social networking platforms without having to wade through the complexity.

What I indicate is that you can integrate and use the platforms like a pro for your business even if you just have a basic understanding of them.

All you have to do now is develop a cross-channel plan and use SocialPilot to effectively manage them for increased business efficiency.

You can effortlessly manage a large number of products and services with SocialPilot, and you won’t have to spend a lot of time or energy manually promoting them.

It also enables you to construct personalized calendars for various items and categories, minimizing the amount of time and effort required in this direction.

You can quickly handle your accounts from its dashboard with an easy interface and a few clicks.

Opening many tabs on your computer and methodically managing social media accounts one at a time is less complex.

The social media scheduling, marketing, and analytics functions in SocialPilot are extensive.

This application is ideal for anyone who runs an offline or online business and wants to schedule social media posts for their numerous brands to increase traffic and engagement.

Native Mobile Apps, Browser Extensions, Advance Post Scheduler, Teams & Collaboration, Client Management, URL Shortening Integration, Social Media Analytics, Custom Facebook Branding, Content Suggestions, Custom Feeds, Bulk Scheduling, and Social Media Scheduling Calendar are some important features available of the tool.

SocialPilot is a comprehensive social networking platform for individuals, small companies, and businesses, with a feature set and affordable pricing.

It’s a perfect solution because of its smooth posting, ease of use, excellent analytics features, and collaboration features with filters to keep customers and personal projects from becoming a mess.

Buffer

Buffer is a social media management platform that lets you schedule, organize, and publish social media updates all from one place.

Buffer has support for Facebook, Instagram, Twitter, Linked In, Pinterest, and Google, unlike other programs that may only support one or two platforms.

Buffer is more than a social media management tool. It’s also known for its Open Blog, which has regular discussions about work practices and new technology that go beyond social networking.

Buffer is worth investigating if you’re seeking a single spot to develop, schedule, and upload posts with a single click.

Buffer also comes with a browser extension for WordPress and Chrome integration, as well as content research tools.

Buffer is a piece of cake to get up and start with.

They provide a 14-day free trial to allow you to test the tool and determine whether it is a suitable fit for you. You don’t even need to bring your credit card. Simply enter your name, email address, and company information to get started right away.

Unlike SEO tools, which allow you to test the software by inputting any website name, you will need to connect at least one of your social media accounts in order to start with it.

Buffer will walk you through where to locate crucial features and how to get started with your first post when you’ve completed this.

The step given above is an important step to take if you’re new to social media management. It will save you hours of wasting time attempting to figure things out on your own.

These features involve Multiple posts and tweets, Multimedia format sharing, Social profile sharing, Profile management, Stats comparison, Agency/business planning, RSS feed connectivity, Informative social analytics, Analytics and insights, iOS and Android support, and more. Team collaboration (through administrator powers), two-step account login and customized scheduling are just some important features available on Buffer.

Buffer keeps its word and delivers. It provides a straightforward, smooth approach to schedule and post to all of your social media accounts, with enough bells and whistles to make the money well spent.

Buffer is the tool to use if social scheduling is your primary objective

Buffer offers a more comprehensive list of functions if you add on Buffer Publish and/or Buffer Analyze.

Hootsuite

Hootsuite strives to be an all-in-one tool for managing social media across many platforms.

As anticipated, users may search and filter existing social media for brand mentions, analytics, and demographic data.

You can also schedule posts from many profiles across multiple social networking platforms using any of Hootsuite’s plans. This helps to make sure that any marketing campaigns are scheduled and targeted correctly when and where you want them to be.

There’s also an analytics feature that allows you to monitor and evaluate performance against key performance indicators (KPIs).

Reports are customized, so you can be sure you’re just seeing and reading the information you need. This is especially true because Hootsuite is designed to function for groups rather than individuals.

Asana, Slack, Mailchimp, Trello, and Zendesk are among the connectors available, guaranteeing that you can work productively and effectively when developing your social media marketing and communications strategies.

Without having to load several apps and tools, seeing all of your social media channels in one location allows you to focus on your overall social media strategy.

The subscription version will allow you to engage with your customers on over thirty-five major social media channels, ensuring that you are always in touch with them.

If you work for a marketing agency, you need to be able to see multiple campaigns for different clients. You can track campaign performance with Hootsuite and ensure that each client gets the highest return on their marketing budget.

If you’re overwhelmed by the process of managing many social media pages, Hootsuite is a fantastic option to consider. You’ll get data on how well your efforts are working, as well as a single spot where you can check your social activity and publish updates.

Sprout Social

Sprout Social is most renowned for being a one-stop destination for organizing and scheduling all of your social media profiles from a single, easy-to-use platform.

When your company’s social media administrator is having to coordinate Facebook, Twitter, Pinterest, and other accounts at the same time, this tool will come to the rescue.

However, it also serves as a useful tool for data analysis. To quantify exactly what content is effective for particular followers, you can sort by a variety of demographic and geographic factors.

Sprout allows you to manage multiple accounts and track keywords across all social media platforms so you can see when your business is being discussed.

It also enhances your company’s response to customers by routing communications to the people who need to act on them within the organization.

Sprout Social is without a doubt one of the most popular social media management tools on the market. It gives you a reliable approach to engaging with clients across different social media platforms and spotting strategic concerns in real-time.

The feature list is enormous, but it’s easy to navigate– thanks to a user-friendly design that can be tailored to the needs of individual team members.

Regardless, all of that expensive development is passed on to customers, some of whom will not require such a comprehensive toolset.

As a result, before considering a Sprout Social membership, it’s crucial identifying the features that will make a difference for your company. The 30-day free trial is a convenient way to do so.

Sprout Social’s mission is to make managing your social profiles and determining which marketing strategies are effective as simple as possible.

Sprout Social is a robust, all-in-one management platform that lets you successfully manage your social media marketing and improve outcomes.

Sprout Social is worth a look if you need to automate your social media duties and gain information about where you may enhance.

Crowd Fire

Crowdfire main social management feature is heavily emphasized, with a significant emphasis on scheduling content across your social channels at the most opportune moments. At higher subscription levels, it incorporates social listening and competitive analysis.

One of its best features is how simple it is to share a variety of content across all of your social media accounts.

It also claims to be the first social media management tool to handle TikTok uploading, which might be especially handy for firms aiming for a younger demographic.

You can use Crowd Fire to share your content from a large number of blogging platforms, online businesses, and video sites, as well as post to practically every major social network (YouTube and Twitch).

It accomplishes this through a simple interface that allows you to publish a single post to all of your chosen social networks while also customizing your message for each account.

Crowd Fire makes suggestions for articles, and you may simply adjust and refine the topics on which CF provides content.

List your target keywords, hashtags, and competitor accounts in Crowdfire, and it will suggest related information to share, accounts to follow, and markets to approach.

Use captivating content and visuals to engage your readers. To maintain a continuous social media engagement, schedule social media updates about your business or brand.

Crowdfire’s free edition is rather limited, but it does allow you an opportunity to try out the basic features.

You’ll need to purchase a subscription plan if you want to use it on a regular basis, albeit the plans are relatively priced compared to the competition.

Although the free and Plus plans don’t include sophisticated services like social listening or competition research, you do receive a 14-day free trial to evaluate if you’ll use them enough to justify the extra expense.

Sendible

Sendible is one of the more inventive social media management tools for agencies, but it also has a feature set that appeals to small and medium enterprises (SMBs).

Bulk scheduling, calendar view, fast reports, queues, RSS automation, and email assistance (for less than 48 business hours) are all bundled into a single package with Sendible (which starts at $29 per user per month, paid monthly).

Engagement, and analytics into a single, feature-rich dashboard that’s both simple to use and powerful.

Sendible is a Software-as-a-Service (SaaS) platform that seeks to make managing and planning social media strategy easier for agencies and organizations.

This tool can assist in the management of various brands and their associated social media accounts. The Sensible dashboard is designed to be simple and intuitive to use.

It’s a dashboard that combines account publishing, social media engagement, and analytics into one simple-to-use but feature-rich interface.

Sendible’s concept will be useful to SMBs, especially those starting out without any established conceptions or legacy procedures because it includes advanced agency-focused capabilities like team management and post-approval services.

Sendible is designed for larger-scale social media deployments, and it can manage dozens or even hundreds of social media accounts and brands, which may be overkill for small businesses or startups with only a few social media accounts to manage.

The ability to gracefully handle scheduled social postings is Sendible’s secret weapon.

The tools are flexible enough to allow pending posts to be edited without them being removed from the queue. It’s a straightforward tool that helps you save time.

Sendible is for small and medium businesses, as well as agencies looking to expand their operations. It is reasonably priced for your needs, with the top social media marketing tool features starting at £85 per month.

You may use the tool to grow your email list, drive more traffic to your website, enhance content engagement, manage your online reputation, and reach a wider audience.

Sendible is a social media management solution created exclusively for agencies that are highly comprehensive and well-polished.

While the UI is simple and easy, there is a lot of customization accessible. It’s ideal for teams because of the collaboration and white labeling options.

Sendible will not let you down if you are a company that has to manage multiple social media campaigns for a variety of consumers.

Meet Edgar

Meet Edgar provides a lot of value for your money. There is only one package to choose from, and you can pay monthly or annually for it.

Non-profit organizations and military personnel are eligible for discounts. You can link up to 25 social profiles with this package.

While not as feature-rich as other competitors, Meet Edgar is ideal for organizations that wish to focus solely on queuing and delivering content, both their own and that of others they find on the internet. It doesn’t have any social listening features, and it doesn’t have an in-app inbox.

It does, however, make scheduling content for your numerous social profiles practically as simple as possible.

Meet Edgar is a social media scheduling tool that allows you to schedule different types of posts across your social networks.

Defining categories is the first step in this procedure. You can, however, expand or modify these categories to meet your social media management strategy.

You set a weekly recurring plan when you’ve connected your social profiles to Edgar.

You choose when and on what days of the week you want to post on each of your social media profiles.

You can choose which category of post you want to share in each slot at this stage, or you can tell Edgar to choose posts at random.

You can develop content for your posts in a variety of ways. By pressing the Add New Content button, you can create your own content. This allows you to choose which social accounts the post should be shared on.

You can also import content if you choose. You can do this by importing a CSV file containing many entries or connecting an RSS feed for your favorite site.

Edgar’s Library is where you keep track of your content. This is especially beneficial if you’re importing a large amount of content from an RSS feed but simply want to post a few pieces. You have the option of accepting or rejecting any post.

Meet Edgar may not offer all of the bells and whistles of its more expensive competitors, but it turns social media content preparation into an art form.

Except for one minor omission, I would choose it for regular usage. It has a Chrome add-on for collecting stuff, however, it doesn’t function with tweets. As far as I’m aware, there is no way to save a tweet and retweet it later.

It’s probably not the app for individuals who adore everything about social media marketing. However, if you want something to spare you the time and effort of coming up with new ideas, revising them, and scheduling them, MeetEdgar is an ideal choice.

Zoho Social

For social media administration and analytics, Zoho Social provides a modern and well-organized interface. This solution caters to the requirements of small and medium-sized organizations (SMBs).

It has a good feature set that adds easy connectivity with the rest of the Zoho business application ecosystem, starting at $15 per month for the Standard subscription (paid monthly).

The features of Zoho Social are aimed at publishing, tracking, and analytics. While its expanded social listening features and reporting data depth can’t match Editors’ Choice Talkwalker’s worldwide enterprise size, Zoho Social may be able to assist a normal SMB with publishing and app integration.

The publication calendar in Zoho Social provides an excellent overview of scheduled social postings.

It’s similar in this regard to social media content creation and publishing services like Loomly and Planable, which thrive at generating and scheduling large amounts of content.

The new pause post functionality from Zoho Social stands out since it can be used as a panic button to pause all postings during a brand crisis or emergency.

Then there’s the vast possibility for SMBs to integrate with a variety of apps to establish a comprehensive portfolio of social media solutions.

The above means your integration options are fantastic, and if you look into the Zoho One license option, which gives all of its apps for a fixed per-user subscription charge, they can even be surprisingly affordable.

Some of the important Zoho social features include Android, Twitter lists, Unifies messages, iOS apps, Automatic, Real-time monitoring, Scheduling, Brainstorming, Brand Mentions, Bulk scheduling, Chrome, Keyword tracking, Multi-Channel marketing, Activity Logging, Repeat Post, Sharing and collaboration, Shortened links, Firefox extensions, SmartQ, Social Media metrics, Statistic, and reports.

Zoho Social is a social media management tool that includes a post scheduler, comprehensive analytics, and an integrated message center.

Overall, Zoho CRM is a cost-effective, powerful system that is ideal for small firms on a strict budget who want to grow. We highly recommend it to individuals who are already utilizing other Zoho products.

FAQ’s

What if my social media account gets hacked?

Hackers and data breaches are common on social networking networks. If your account has been hacked, you’ll need to take steps to determine what information they may have accessed and whether other accounts share your email and password. You should strengthen the security of your account, including using multifactor authentication.

What is the safest social media platform?

When it comes to social media, determining what constitutes “safe” can be tough. However, you should consider the quantity of data required for peer-to-peer encryption for messages and multifactor authentication for logins. Based on these considerations, services like Telegram are deemed to be relatively safe.

What is the best way to increase the number of followers?

This is a question that social media managers are frequently asking. Unfortunately, there is not a straightforward solution. Building an active and engaged community requires a lot of trial and error. Brands and influencers with significant followings share common features such as quality content, an active presence, and personality.

What are vanity metrics, and what do they mean?

vanity metric is a type of analytics item that can be measured but is not a true indicator of return on investment. The amount of followers likes, and comments are only a few examples. More concrete data, such as click-through rate or visitor-to-lead conversions, help to put these metrics into context.

How frequently should I post?

Although there are no hard and fast rules, some platforms lend themselves better to posting than others. What matters is that your posts are regular and meaningful. It’s fine to send a lot of tweets every day, but you should generally be more choosy on Facebook. If you’re planning an event, for example, you could “live-tweet” the event and interact with attendees on Twitter, then publish pictures, videos, or media coverage on Facebook afterward.

What can I do to encourage people to interact with our social media posts?

The number of likes, comments, shares, retweets, and clicks on your content is typically used to determine social media success. So, how can you make sure you’re getting the most bang for your buck? Take into account the following: Pose a query. Organize a Q&A session. Respond to user feedback. Display your uniqueness. Make polls.