Podcast Marketing | What is Email marketing & why it is an effective marketing strategy?
If you have a podcast, email marketing is something you should consider.
It’s one of the most effective ways to communicate with your audience and market your podcast with a return on investment of $44 for every dollar spent.
Email is 40 times more effective than Facebook or Twitter in attracting new clients. It’s also lucrative.
You may have heard the word “email marketing” before, but you may not understand what it means.
Email marketing is a popular content marketing strategy used by many e-commerce companies nowadays. It is a type of email marketing in which recipients agree to receive advertisements or promotional materials from certain brands in lieu of their agreement.
You may or may not receive the automated emails that companies send when you sign up for their email list. They may appear irritating to some, but if you use smart email marketing strategies, you can significantly enhance consumer loyalty.
According to an Adobe survey, millennials spend 6.4 hours per day reading their emails.
Email isn’t only for millennials. The majority of individuals check their email on a daily basis, and they do it while working out, eating, and even going to the bathroom.
That’s correct!
All online marketing tools and methods, including SEO, PPC, and content marketing, are outperformed by email marketing!
Any marketing strategy should include an email marketing strategy. Email is the most cost-effective way to market your products, communicate with customers, and achieve your business goals.
And you should expect a $44 return on investment for every $1 you spend on email marketing.
Email marketing may help you create a relationship with your audience while also driving traffic to your blog, social media pages, or wherever else you want them to go. You can also segment your emails and target users based on their demographics to ensure that they only receive the messages that they wish to see.
Using email marketing software, you may do A/B testing of a subject line or call to action to determine the best-performing content.
How can you use email marketing for monetization?
Email campaign monetization is a strategic decision depending on the objectives, audience, and goals. We feel that because this is such a personal connection opportunity, we should approach it wisely and with a clear goal in mind. Content can be monetized in a variety of ways, including through a website or an email newsletter. Let’s see a few ways to monetize our email list:
Exclusive Content
People enjoy being a part of a group. Create your own and use your email lists to sell memberships.
The simplest method to do this is to give consumers a free or discounted trial period so they can see what their membership would include.
After the trial time, the full price of membership is charged. Your subscribers should receive content that they won’t receive anywhere else for the duration of their membership. Content can be given by newsletter or video, but it must always be of exceptional value.
Encourage a rapid response by offering a limited-time promotion. Perhaps your special content is only available for a limited period, or you give a 50% discount to email subscribers who purchase access by a certain date. To pique their interest and drive sales, make a list of the benefits they’ll enjoy.
You might need some help creating the newsletter content you need to become an industry influencer or thought leader.
Affiliate commissions
Instead of selling your own products and services, you can make money by selling other people’s products and services and earning a commission. Affiliate marketing has a long history, and the trick is to select companies that would appeal to your target audience (in other words, cross-sell products and services they will likely buy).
It’s simple to be an affiliate: you get paid commissions on any sales you produce for a specific firm. BuzzFeed, for example, has been doing it for a few years with a specially produced newsletter geared solely at boosting sales to Amazon and other shops.
Sponsored ads through emails
You may sell more ad spots and sponsored content by using email marketing. You can inform your present sponsors and advertising about your email list, letting them know that your product or service will be seen by hundreds (or thousands) of people. You might also include the company’s logo at the start, middle, or close of your material to increase brand awareness.
Merchandise
Email marketing is a fantastic way to get the word out about your podcast goods. You may sell online courses, books, digital services, or even tangible things such as coffee mugs, T-shirts, and keychains. Maybe you have a product that is inextricably related to your market. A productivity podcaster, for example, might sell a day planner based on the concepts he or she preaches.
Create an online store and advertise it to your podcast’s email list. Again, offering special discounts and/or pledging a portion of earnings to a good cause will help you increase sales. Even when you’re not broadcasting, email marketing may help you monetize your podcast. Use these suggestions to gain more subscribers, keep them interested, and increase your revenue from podcasting.
Donations
Many podcasters rely on donations from their listeners to survive. You can utilize your email list to ask for donations so that you can continue to create high-quality material.
Patreon is a well-known fundraising platform that allows you to reward contributors with unique content, merchandise, and even ad slots or sponsor messages. An original concept: Choose a philanthropic organization that your audience cares about, and promise to donate a portion of the funds you get to it.
This way, you may increase podcast revenue while also making a positive impact that will endear you to your listeners. Keep your audience interested by providing regular updates on how much money they’ve contributed and how the funds have grown.
Creating an email marketing strategy for podcast
Step 1: Define your objective.
Your email campaigns can be used for a variety of purposes, from informing people about new episodes to selling things or memberships.
Every email campaign should strive to establish relationships and engage your audience, but different tactics are needed for other purposes.
Emails announcing the release of a new episode, for example, are solely educational, but ads advertising items or memberships require a sales approach. For the latter, you’ll need to come up with an email sequence that provides readers with value before asking them to buy something from you.
Your aim will help you see the broad picture and how all of your digital marketing initiatives will work together to bring you to your destination.
Step 2: Select a service for email marketing.
Create and automate emails, categorize your audience, and analyze your results using an email marketing platform. It’s important to consider the following factors while selecting an email service:
What is the editor like (drag and drop, for example)? Do you have the ability to design newsletters precisely how you want them? Is it possible to easily engage people via email (for example, by asking for input using survey blocks)?
Is there any marketing automation or RSS-feed options (for example, to automatically alert subscribers about new episodes)?
Are the reports detailed enough to allow you to evaluate your efforts?
Are there any integrations available for your podcast platform (e.g., Podbean, Zapier)?
Then there’s the matter of comparing prices to find which email software suits your budget and offers the best value for money.
Step 3: Create signup forms for subscribers.
People must be aware of your podcast in order for it to increase in popularity. Pop-ups and sign-up forms on your website can help you market your podcast.
You’ll have a range of signup forms to choose from if you decide MailerLite as your email service in the previous stage (great decision!). You can quickly select between full-screen pop-ups, sliders, and floating bars when it comes to pop-ups.
Email lead magnets can help you expand your list (incentives for subscribers to sign up).
Freebies can include things like an exclusive podcast episode, a discount on an online course, a coaching call, a downloadable list, or anything else that your podcast listeners will find helpful.
Step 4: Email your podcast subscribers to promote it.
A dedicated landing page is the greatest method to advertise your podcast. If you don’t already have a website, you may make one with MailerLite’s website builder, or construct a single page with our landing page builder.
Step 5: Integrate social media and email marketing efforts.
Social networking is great for expanding your internet business and marketing your podcast (both naturally and commercially). However, it is not the most effective technique for establishing long-term relationships.
You can never be sure if your podcast content is truly seen by your followers due to ever-changing algorithms and promotional content impacting people’s feeds.
Redirect consumers to your registration landing page instead of Apple, Spotify, or Stitcher when promoting your podcast on social media. You’ll own the email addresses if you accumulate subscribers through your pages. You take your audience with you when you change podcast services or social media profiles.
Best Email marketing service providers.
You’ll need a good email program, either to send individual emails or to automate if you’ve reached a point where individual emails are no longer scalable.
The top email marketing software alternatives are stated below.
1. Mailchimp
Mailchimp is the most popular email marketing service for start-ups and entrepreneurs. They include attractive email templates and simple automation, as well as a free subscription that allows you to send emails to up to 2000 people.
2. Hubspot
Hubspot offers a choice of plans that range from basic email and CRM integrations to enterprise-level marketing automation.
3. ConvertKit
You can establish a series or sequence of emails that go out on a predetermined schedule instead of writing an email every time you wish to send one. ConvertKit’s built-in forms allow for some basic customization, as well as the flexibility to have them appear in various ways. The cost of ConvertKit starts at $29 a month and increases depending on the size of your email list.
4. Active Campaign
ActiveCampaign is a platform that combines email automation and CRM (customer relationship management).
You can obtain the email automation functionality without the CRM on the Lite plan for a lesser price. They include all of the expected functionality, such as triggered emails, email autoresponders, broadcast emails, scheduled emails, and more.
You can send emails using a variety of segmenting tools that integrate with your website based on the pages they viewed, their origin, and the type of device they are using.
5. Drip
Drip is an email service provider with a lot of power. They specialize in e-commerce, but they can help with a variety of internet businesses.
Shopify, WooCommerce, Drift, Facebook Ads, and a slew of other platforms are all integrated.
Their graphic automation workflows make it simple to get started and personalize who and when receives what emails.
Conclusion
When listeners join your email list, you may start communicating with them directly, soliciting ideas and feedback in order to cultivate a healthy community of dedicated listeners. As a result, an email is a valuable tool that should not be overlooked in your podcast digital marketing plan. Email marketing is a crucial tool for growing, engaging, and monetizing your podcast.
You’ll learn to know your audience better, engage them in new and creative ways, and increase your show’s and business’s growth potential.
Email marketing is the key if you want to outshine your podcast.
FAQs
Can you email a podcast?
Several podcasts have a monthly or weekly newsletter, which is a great way to connect with listeners and build excitement around your content. Plus, sharing episodes via email is a great way to keep the audience engaged and up to date with your latest podcast releases.
Do podcasts work for marketing?
Implemented as part of a digital marketing strategy, podcasts can amplify your existing marketing channels. They direct and encourage customers to visit your website. Whatever your target market, it's likely they're already listening to podcasts.
Should I create an email for my podcast?
Great emails help you connect with your subscribers and make them feel appreciated. Something as simple as addressing your subscribers by name in emails goes a long way. Put that all together, and your podcast email marketing strategy will yield results for you. You'll be well on your way to podcasting success!
Who should not start a podcast?
Many people think that podcasting needs a bit of reading and a little bit of speaking, and anyone can record an episode quickly. And such people shouldn't start a podcast, because it is going to demand a lot more of your time. I have just told you about all the skills that you would need to work on for podcasting.
Do podcasts get copyrighted?
Copyright, on the other hand, is a little broader. Copyrights protect “original works of authorship fixed in a tangible medium of expression.” Everything from books to songs to even, yes, podcast episodes fall under this umbrella.